Why does the video marketing business need in 2021?
Video marketing is a direction to promote business on the Internet with video content, which is increasingly exciting online space.First, let’s look at what video marketing includes:
Videos in social networks (tocual and short)
Video reviews of goods and services
Video presentations
Videosakes
Video reviews
Video Dating
Video advertising (target, context, bloggers)
Videos on sites/video-vidgets
Live broadcasts and broadcasts
Webinars, master classes and marathons
Teaching videos
As you can see, there are many shopify website designoptions for how you can use video format in marketing and promotion of goods and services. At the same time, it is not necessary to be a pro and be able to shoot professional videos, a mobile phone with a regular camera is enough.
Now let's see what the world statistics on video marketing tell us:
According to YouTube, the consumption of mobile video is growing 100% annually.
Adding video to email newsletter increases the clickability by 200-300%.
Int-building videos on landing pages increases the conversion rate by 80%.
90% of customers report that videos about products help them make purchasing decisions.
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64% of customers are more likely to buy goods online after watching videos about it.
87% of Internet marketers currently use video content in their digital marketing strategies.
A third of all the time people spend online is devoted to watching videos.
Video advertising now accounts for more than 35% of all advertising spending online.
59% of company executives would prefer to watch видеоa video than to read an article or a blog post.
Digital marketing expert James McKuiwie estimates that one minute of video content is equivalent to 1.8 million words.
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