Influencer Marketing is broad Enough
which centers around a specific topic, each of these content focus on a targeted keyword related to the topic you want to rank. They also contain a text link that brings your reader back to the pillar page (hence the name). Hyperlinks Of the three, this component is perhaps the most important. That’s because this is what binds the pillar page and the cluster content to each other. At the same time, it connects the different cluster content to each other. This is how all the components look like when they are put together: topic clusters illustration HubSpot Source.HubSpot Using topic clusters in your content marketing Phone Number List strategy Step 1: Choose the topic you want to rank The first thing you need is to decide what topic you want to rank. It should be specific enough that you can cover all the different aspects of one pillar page. At the same time, broad enough that you can write several articles about this topic. For example, “inbound marketing” is a great topic, but it’s too broad to write everything about it in one article.
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On the other hand,that you can create several different articles on it like “setting your influencer marketing budget,” and “things to consider when choosing a micro-influencer.” At the same time, you can still create a comprehensive article about influencer marketing covering all the different points. Step 2: Determine your content clusters Once you have your topic, you now have to focus on your content clusters. 5-10 would be a good average. AnswerThePublic is a great tool to use here. It generates a list of the most frequently asked questions about the topic you chose based on search queries.
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