The concept of influencer marketing
According to studies, more than 80% of consumers are influenced by a recommendation when purchasing a product or service. Until a few years ago, the term influencer was attributed only to public figures, an aspect that has gradually changed, so that the so-called influencers have become accessible to small companies that want to implement influencer marketing strategies. The concept of influencer marketing in Romania was taken up recently, however, it is becoming more and more practiced by Romanian companies. What is influencer marketing? Influencer marketing is a marketing strategy that companies use to promote products or services, concluding a partnership with online influencers.Due to the exposure of content creators and the community they have managed to attract, companies that want to implement such a strategy will increase their awareness and credibility, aspects that will impact sales. Why use influencer marketing for your business? Considered a relatively Hong Kong Phone Number Data new marketing strategy , there are still companies that don't understand why they would tackle such an online campaign. The benefits that come with using this strategy are numerous and valuable: Influencers have the power of persuasion According to studies, approximately 55% of consumers read at least 4 opinions about the products or services they are about to purchase and 84% of consumers rely on recommendations from influencers.
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Also known as brand ambassadors. Everyone uses social media The recommendations of content creators reach a significant percentage of the population, regardless of the age of the users and their occupation. The latest research shows that of the total global population, 59.3% are users of social networks; the percentage of users in Romania increases to 69.7 %. Influencers can influence SEO Collaborations with influencers have an effect even on SEO, they have an impact on website traffic; the popularity of the company on social networks increases the number of followers and their interaction with the posts. Although popularity on social media platforms does not ensure ranking on search engines, it influences users' trust in the company.
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