How the server-side GA4 proxy works

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However, these settings may prove insufficient as we do not have control over some user identification parameters that still pass through Analytics and which Google could use to trace the identity of individual users. For this reason, we are not the only ones who believe that GA as it stands is also not GDPR compliant. So, GA yes or no? If your company has not yet migrated to GA , you are likely considering several alternatives to Google's Analytics tool. Migrating outside the Google ecosystem could prove to be a less efficient solution and in some cases more expensive in terms of setup and maintenance costs. Google Analytics is a powerful and flexible tool , constantly updated with new features and probably the most "future-proof" solution on the market, if we consider the imminent disappearance of third-party cookies and what is described in a recent Deloitte guide described as signal loss and which is constantly increasing.

However, if you have already set up GA on your company site s and are considering photo editing servies removing it to switch to alternative measurement software, wait a moment There are some technical solutions that we can use to make GA compliant with the GDPR , following the indications of the guarantor authorities The solution The supervisory authorities have indicated the use of a European proxy server as a possible solution. google-analytics-proxy-eu-cnilImage source https www.cnil.fr en google-analytics-and-data-transfers-how-make-your-analytics-tool-compliant-gdpr But doesn't GA already use a proxy in the EU automatically? Yes it's correct.



Here's what happens in broad terms If the instance of GA set up on the site you are browsing detects that your session is from the European Union, your request will automatically be processed by an EU server. We could define this as the automatic proxy of GA . As I wrote above, GA automatically discards users' IP addresses after obtaining the metadata to trace their location. The data is then collected by the Google proxy located in the EU and is then processed on other dedicated.