|
|
Heineken manufacturing factory in Vietnam In the Vietnamese market, Heineken products have crept into shops, supermarkets, agents... Since then, Vietnamese users can access Heineken more easily. In particular, to succeed and dominate the market and gain an effective competitive advantage, Heineken was not afraid to show a large commission to agents. This Heineken marketing strategy is considered a "giant" style that not every brand on the market can do. 4. Promotion – Communication strategy Heineken's marketing strategy also attaches great importance to promotional tactics and strategies. Advertising strategies allow Heineken to interact with consumers and influence them directly. Heineken uses a 360-degree approach in its promotional activities and uses the following promotional media: 4.1. Digital Marketing In Heineken's marketing strategy, company profiles appeared on all websites and social media portals. This helps brands directly interact with consumers. From there, Heineken understands customers, understands their needs and requirements.
Heineken uses feedback and incorporates it into its broader Australia WhatsApp Number List marketing and organizational strategy. 4.2. Promotions Heineken launches a loyalty card program for customers with loyalty cards that allow customers to exchange points for products or other attractive gifts according to company instructions. marketing-principle-heineken Brand promotions Each purchase transaction is included in Heineken's loyalty card and points are added according to the monetary value of the product. Customers can buy this card or receive it as a gift from Heineken when making high-value purchases. 4.3. People who influence the community Heineken identifies individuals who become brand ambassadors as famous stars such as: Daniel Craig or Benicio del Toro, .... Heineken provides these brand ambassadors and community influencers with its product lines and invites them to use them themselves to see the benefits. 4.4. Conventional marketing Heineken's marketing strategy also uses advertising in consumer-related magazines. This largely includes home decor and home management magazines.
Heineken also produces TV commercials. Heineken's television commercials highlight the functional benefits of the product but have an emotional appeal to people. marketing-principle-heineken Heineken's communication activities In addition, Heineken also focuses on sponsoring major international sports tournaments such as: UEFA Champions League or Rugby World Cup... Not only stopping there, the company's PR strategy also attacks other fields. such as music, cinema or other artistic activities. Contact Ori Agency HERE and upgrade your business's Marketing strategy today! IV. Famous marketing campaigns of Heineken 1. “Know the signs” campaign – Social responsibility strategy In this campaign, the message conveyed to Heineken customers is "Enjoy Heineken responsibly" of drinking too much beer. Through the campaign, the message of responsible drinking is conveyed in a completely new way. Not only entertaining, Heineken's marketing strategy also raises awareness about the unpredictable dangers of drinking too much.
|
|
發表於 2024-4-30 19:28:52