Marketing Flywheel x Traditional Funnel

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The traditional sales funnel as we know it works with digital marketing and the sales team.

It is joint work and aligned with the objec Chinese Overseas Asia Number Data tive of generating enough qualified leads to consume.

The traditional funnel is structured as follows:

Top of the funnel
Works with a lead who has no idea about their problem . For this reason, he is not looking for a solution yet.

It is worth, at this stage, presenting relevant and curious content to generate the desire to know more about it.

It is common to use strategies such as:

Videos;
Newsletter;
Blogs;
Infographics.
Middle of the funnel
At this point the lead is beginning to recognize that they have a problem and that the solution may be close . Whether it’s the website you accessed, the content you consumed or the brand you discovered.

In the middle of the funnel, it is common to use the following strategies:

E-books;
Blogs;
Templates;
Free stuff.
Top of the funnel
At this stage of the funnel, the lead has already found out about the problem and its solution .

Therefore, it is up to marketing to qualify this lead and assist the sales team.

In addition to offering content aimed at the commercial side with the aim of generating in this customer the desire to consume your product.

At the top of the funnel, the following strategies are used:

Blogs – presenting success stories;
Webinars – lectures and online courses;
Free demos.

At Flywheel Marketing, all these steps happen too.



There is monitoring of the lead during learning, recognition, consideration of the solution and purchase decision – but not only that.

The idea of ​​Flywheel Marketing is to expand this methodology in search of customer loyalty . Maintaining continuous movement of the company in relation to the consumer.

The “impression” this consumer has of the company is so positive that they certainly consume more often.

Flywheel Marketing can be adopted for any type of segment and takes buyer satisfaction into account.

A Google survey revealed that 87% of consumers prefer to buy again from companies that offer many advantages , such as discounts, promotions, among others.