Content advertising is the process

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Remember when we said that content advertising is the process of producing content with the intention of advertising it through paid channels? Well, we didn’t produce this particular guide with the express intention of advertising it on Facebook. Rather, we repurposed some original content into a downloadable guide format, then advertised it. Ultimately, it doesn’t matter if content is produced solely for a specific campaign or repurposed as in the example above – just that you have a tangible business goal in mind for each campaign, and that you segment your audience appropriately.

The ad below was launched as part of a similar campaign:Content advertising Greece WhatsApp Number Data example 2Before we launched this campaign, we knew that wider digital marketing workflows were a source of confusion for many of our readers. We also wanted to distribute several guides as part of a single bundle that readers could get for the same “price” as any of our content offers – filling out a simple web form. The goal of this campaign was to package several low-funnel content downloads and make it highly accessible to a large audience. So far, this has been our most effective content advertising promotion of the year.







Content Advertising Checklist: A TL;DR SummarySo, now you’re almost ready to launch your own content advertising campaigns – all you need now is a quick refresher on everything we’ve covered and a final checklist to make sure you’ve thought of everything before launching your next campaign. of creating content with the express intention of advertising and promoting that content through paid channelsContent advertising is not the same as content marketing; content advertising does not rely on organic traffic

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