|
That year, Baidu handed over its first quarterly loss report since its listing. The financial report data showed a loss of more than million yuan. At that time, Baidu CFO Yu Zhengjun said that the CCTV New Year's Eve party marketing activities affected profit performance. The red envelope has shrunk to billion, are major companies no longer obsessed with the Spring Festival Gala? Whether or not you can attend the Spring Festival Gala is actually a matter of fact.
It all depends on whether the Internet company thinks it is worthwhile. For major manufacturers, the Indonesia Telegram Number Data value that the Spring Festival Gala can bring has been diluted. Data shows that China’s population is billion, and my country’s Internet users have exceeded billion. Leading Internet companies have entered a stage of steady development from a stage of rapid growth. The high penetration rate of the Internet has made attracting new users no longer a core indicator.
Take Taobao as an example. In the past two years, the voice conveyed by its platform has shifted to deepening user value and lengthening user life cycle; in addition, under the overall background of anti-monopoly, cost reduction and efficiency improvement in the Internet industry, every Every penny must have its due value, and cost control has long been a key word in the industry.
|
|