ADVERTISEMENT On the other hand,

shiyabulsa@gmai

Determine the image and impression that people will have of it. Another important aspect in relation to the Touchpoint is that it must be present in an Inbound Marketing strategy is the customer journey, as the stages are known that start from the moment the individual understands that they have to satisfy a need until they carry out the A purchase. It even continues after customer acquisition, since effective interaction allows the customer's life cycle to be extended

. That is why the points of contact that a brand establishes with its users are Jiangsu Mobile Phone Number List oriented towards their needs and problems. ADVERTISEMENT On the other hand, to understand this concept you have to differentiate it from channels, such as email, chats and social networks. Always keep in mind that these are only means of interaction and not points of contact themselves, although, logically, they are established and developed through them. Why is Touchpoint important for companies? Touchpoints are a much deeper and more important aspect than meets the eye. And they are related to the process of building a brand, since it defines the way in





which it will be perceived by users and the market in general. In addition to this, touchpoints play a fundamental role in marketing strategies , especially in the field of Digital Marketing . Methodologies such as Inbound Marketing focus on the concept of contact points, since its essence is to bring users closer through interaction processes in which they have an active role. For example, through Content Marketing , its favorite tool, Inbound gives individuals the opportunity to download ebooks, access articles and subscribe to newsletters, among other actions. Precisely, this establishes touchpoints on a continuous basis, whic