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The higher this number, the more efficient your strategy will be, as it shows that you have been able to pique the reader's interest and convince them to visit a particular page. Cancellation fee This here is a reminder: all emails should contain an unsubscribe link. You have no reason to keep a person on your list if they have no interest in consuming your content. This only "dirties" your metric and destroys any positive image you have already created or the possibility of future contact between your company and that person. This measure will provide powerful insights into the type of content they share, as well as the frequency of their submissions.
Conversion rate Do you remember that Content Marketing aims to attract HT Lists a particular audience to create a positive image of your brand and increase your chances of generating business? Yes, conversion rate is the closest “business” metric. Each email will have a goal. Some of them will be simple like "driving traffic" to the blog, which can be calculated with the click rate. Despite this, others will have a bigger challenge like "encourage an ebook download," or "encourage a purchase." In these cases, the conversion is calculated separately, when the user actually completes the desired action.
That is, how many people received the email, opened, read, clicked and downloaded the ebook "actually" or "purchased your product." To do the calculation, consider: Number of people completing the desired action x total number of clicks on the CTA This value will show you if your message is conveying the right idea to the reader and encouraging them to take the action you want. ROI Calculating the ROI of your Email Marketing strategy will indicate if your efforts are really working and if that investment should be maintained. Although some images have intangible goals such as "educate the public", in other cases they can clearly quantify the return and compare based on the results of the other components of your Marketing mix.
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發表於 2024-3-13 17:58:06