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Though, you can start looking at your website and see which sources are producing visitors, which pages are being viewed, which pages are converting visitors into customers, and which content is getting the most attention. This will provide a great initial perspective on how your company's digital marketing is performing and some initial insights into what you should do to achieve better performance.The number of visitors to the website is decreasing, but it is not clear why In recent years, it is very common to encounter this situation: changes to Google's algorithm are generally the cause.

Keeping your website optimized for search is something you should work on daily. Today, severa Photo Editing Services  factors could cause a decrease in visitors. Firstly, the site may take too long to load – remember that Google classifies sites as fast loading. There could then be an optimization problem for mobile devices. Finally, you need to take a look at the competition. If the company has noticed a decline in search volumes, it is also likely that competitors have entered the game to target new keywords and position themselves on Google. It is therefore absolutely essential to track these dynamics constantly.



The leads sent to sales are not qualitatively valid If marketing and sales force were once considered detached departments, today this is no longer the case. The smarketing approach, i.e. a solid collaboration between the sales and marketing teams , is the key to generating quality leads - which are also considered promising by salespeople. To implement this strategy, capturing its best aspects, the two departments must be in synergy. Therefore, the leads that marketing generates must meet the requirements set by sales. At the same time, the sales force must align with marketing regarding the messages and content intended for prospects.