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Seeing the presence of a brand shifts preference to the messy middle :
Just being there helps the consumer in the exploration and evaluation phase. The brand must therefore be present in all purchase phases.
In the messy middle, you are playing your customers:
Exposure to thousands of brands offering the same service increases the possibility that the customer will turn to other companies, even unknown ones, if they provide greater added value. It is important to provide accurate information to divert the consumer from this dangerous area.
Not all biases have the same value:
The social category heuristic and the power of free, would seem to be the most effective attributes together with the strength of the brand.
The importance of biases varies from product to product and especially based on the phase of the purchase journey in which the user is.
From Google's search results it would seem that, even in the messy middle , customers are more attracted to those brands they know and for which they already perceive a value. However, by using biases you are able to shift the attention of customers and direct it gn lists towards your brand. In this area, in fact, even neophytes in the market can be visible and of value to the user.
Discover how consumers in Italy complete their purchasing process.
Return to the light
Changes in society, in the use of technology and events that affect everyday life influence the way in which the user makes decisions and completes his purchases. It is essential for companies to analyze and understand the changes in the purchasing behavior of their customers.
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Warheadz is a cross between the Kaboom strain and the Sour Pez strain. One side gives a nice cerebral burst while the other mellows the alcohol, providing the consumer with an intoxicating sativa strain without the paranoia.
Bullet strain lineage
The Kaboom aspect of its lineage provides a sativa kick and a focused head buzz that is a true testament to the name Warheadz. Kaboom as its own strain is known for growing tall and having high flower production. It was first bred by TGA seeds through crossing Jack's Cleaner and Vortex, two sativa strains. This lineage gives Warheadz a significant cerebral effect that can be felt within minutes of smoking it. The Sour Pez lineage keeps Warheadz from getting too out of control. Sour Pez is an indica dominant strain that crosses Pink Pez and Sour Diesel. It can calm our warheads, just know that those indica characteristics will keep you calm and away from anxiety.
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