If you’re a marketing agency

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I’ve learned that typical “networky” tactics like handing out stress balls and business cards are great for tired hands, but not so great at generating B2B leads from conferences. Below, you’ll find the step-by-step process I use to ensure every conference I attend generates leads: Step 1: Set your success criteria What’s a successful conference lead generation campaign for your business? Unless you’re a widely recognized company, spreading brand awareness isn’t exactly going to fill your pipeline with leads.

That’s why defining the realistic outcomes of your in-person canada number dataset activities is critical. For example, if you’re a SaaS company, like us, the end goal might be to: Generate 50 trial sign-ups. Or set 6 appointments with potential integration partners., however, your outcomes will probably look like this: Send 25 proposals to qualified leads.

Get 100 download requests for a case study. Step 2: Reference attendees with your ICP and buyer personas After you’ve set lead generation goals for the conference, it’s time to identify the prospects you’ll target. With thousands of potential leads, your ideal customer profile (ICP) and buyer persona are your best friends.