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The tradition of keeping the same customers for a lifetime ends up becoming a burden. The security of always having the same transactions usually implies the commission of bad practices on the part of the clients (to whom certain favorable treatments are consented) and the salespeople, who gradually lose their ambition to improve the objectives achieved. Grosso modo, the company loses, with these practices, competitiveness, which in the medium term has a devastating.
Effect on the income statement. The same happens with the catalog of products and services. It is possible that, over time, they have lost profitability and attractiveness, without anyone having bothered to provide a solution to these problems, because moible number data they have gone relatively unnoticed. Obviously, the commercial dashboard must be perfectly connected to the company's ERP data management system , so that there is a real integration between.
The modules of one and the other. This is an essential requirement, in favor of achieving the optimization of resources. An operational derivation, at the sectoral level, of the business intelligence system of the balanced scorecard. Not in vain, with a view to a future geographical expansion, these computer tools are essential, since they make it possible to size the work of the sales teams to scale. Finally, the detailed information offered by the implementation of the commercial scorecard is listed below.
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