They crave connections with brands that demonstrate

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Social media users are sick and tired of seeing content that feels forced, unattainable, and unrealistic. empathy, embrace sustainability, and value honesty and the beautiful imperfections of being human. So, on your social media profile, don’t just show off your best face: show your AUTHENTIC one. 6. Use Hashtags Wisely We couldn’t write a blog about social media profiles without mentioning the topic of hashtags, right.

Well, as you probably know, hashtags on social media — particularly on Instagram, Twitter, and Facebook — are a great way to jump in on trending topics and conversations that allow you to get your brand known. However, this shouldn’t be a free pass to overuse  C Level Contact List ALL the popular hashtags that you come across. Remember: relevancy and focus are key to social media. You simply can’t — or shouldn’t — reach every single social media user out there.



So why should you use hashtags or engage in conversations that are completely irrelevant to your brand and your audience? This will only be a waste of time, and a sure-fire way to sabotage your brand’s credibility and professionalism. If you want to use hashtags in your posts, stories, or even in your social media profile bio, then always make sure that they are 100% truthful to YOUR brand, and that they work to help you highlight your true brand essence.