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All of them will be visible at first glance. Facebook offers almost unlimited possibilities for configuring audience groups based on various parameters.It is worth taking a moment to click calmly in this panel and familiarize yourself with the available options. After expanding "select more options", you can also set connections and target advertising, to people who already like your fanpage or took part in the event you organized (or exclude them from the group of recipient.
At the end of this section there is a "Save this audience" button. It is worth using it if you already have a tested group that responds well to your ads. This will shorten the time needed to set up the next campaign. The penultimate section phone number list of the ad set is Placements. By default, "automatic placements" are selected and are described as recommended, but when you select the "manual" option, you will see interesting possibilities.

First of all, I recommend removing stories from this section and preparing dedicated ads in an appropriate format for this location. A square photo and a description cut in half look very bad in stories, and I come across a lot of such idiots. Here you can also choose to display ads only on computers or mobile devices (by default, they will be visible on both mobile and desktop). display" - here you can set the maximum bid per action (they will vary depending on the advertising goal selected at the beginning.
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