Google Search Network, Google Ads.

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Digital Advertising.
Digital Advertising includes all forms of Paid Online Advertising which are available on a variety of Platforms and Apps. From Google Display ads to Facebook, LinkedIn and other Social Media platforms.


Google Search Network could be included under Paid Digital Advertising above, but we’ve chosen to give it special mention as it works slightly differently from most other forms of Digital Advertising. The Google Search Ads are designed to be displayed to potential australia mobile phone number customers when they are actively performing a relevant search for your products or services and making use of selected keywords or phrases. This format is extremely powerful when linked to Google Remarketing and In-marketing on the Google Display Network.



Marketing Automation.
It’s unlikely that many SMEs make use of Marketing Automation beyond a basic level, but for larger companies, it’s advantageous in saving time and resources by automating many mundane, repetitive tasks that previously required human intervention.

Salesforce defines Marketing Automation as:
Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.