WeChat or Douyin, the food delivery business

Sultanamow03

Even Ele.me and SF Express combined could not match the scale of Meituan.At present, Douyin's food delivery business is basically delivered by third-party platforms, and the situation of WeChat food delivery is similar. It is either delivered by the merchants themselves or handed over to Meituan and others for delivery. Although at present, the third party is enough to support the order volume, but that is because the business itself is only on a small-scale pilot basis. Once the business scale expands, it is likely to face a situation such as a burst of orders.In addition, whether it isis only part of the business expansion. This also means that even if both companies have huge traffic pools, the traffic they can allocate or use is not that abundant. According to a 36Kr report.

Douyin’s GMV target for catering group purchases in 2023 is 75 billion, including a 4 billion target for takeout, which only accounts for 5% of the entire catering target.In the field of food delivery, it is difficult for either Douyin or Cyprus Mobile Number List  WeChat to become a heavyweight competitor.2. The key is not takeoutSince there is little hope of success, why do Douyin and WeChat still want to do takeout? Bohu Finance believes that because takeout is not the key to the two local life businesses, it is more like the icing on the cake.The local life track can be divided into two major parts, one is intra-city retail and the other is local life o2o, of which local life o2o can be divided into two major parts: in-store and home.





The main decision-making links for store-to-store business in the past:Users generate consumption needs;Use Meituan, Dianping and other software to obtain business information and decide whether to buy in a group.Based on this logic, Meituan has established a huge "merchant + review" platform. As long as people are interested in a certain physical store, they will always check the reputation, price and service content on Meituan first.But now, times have changed. With the support of recommendation algorithms, the in-store business of short video giants has an impact on the in-store business,