The main goal of digital marketing for dealers

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Get ready to hit the pole! Learn everything you need to know about dealer marketing! What is dealer marketing? Dealer marketing is a set of strategies and tactics used to promote the different models and services offered by dealers.  is: to increase the visibility of your business. Attract potential customers. Build a relevant reputation. Generate an interest in cars. establish trust. Close more sales. Build customer loyalty. In order to achieve these goals, you need to clarify the brand image you want to present, the qualities you want to highlight.



How to focus your strategy to unify your thinking and achieve the proposed goals. The Key to Bolivia WhatsApp Number Improving Sales as a Dealership To sell more cars at your dealership, you need to understand how car buyer behavior has changed in recent years. These statistics will help you: 95% of car shopping searches are done digitally (Car Shopper Research - US, Google) Buyers visit at least 2 dealerships before making a buying decision (Google/Kantar Car Buyer Barometer) 60% of car buyers search online for 6 months or longer (DealerWebb Services) 25% of car searches are related to parts, service and maintenance.







Internal Google data) 40% of buyers who watch a car video subsequently visit a dealership. (Internal Google data) The data shows a clear path: the customer is the protagonist, and their experience before visiting the dealer determines the purchasing decision. Based on this information, consider the following key factors to plan your dealership’s marketing: 1. Know everything about your audience To be successful in dealership marketing, it’s crucial to understand your target customers. Research your target audience thoroughly to understand their needs, preferences, and buying behavior.