Digital Maturity: Understand the Meaning in B2B Companies!

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The increasingly rapid way in which technology is evolving has been forcing companies to accelerate their journey towards digital maturity. Despite this being a trend, there is still a lack of information about the business-to-business ( B2B ) sector. Although this sector has similarities with the B2C market in some aspects, both operate differently. If your question is to understand the challenges that this scenario presents, as well as the results that this process can provide, continue reading. In this article, we will explore details of a survey carried out by Opinion Box with Ploomes that addresses the digital maturity of B2B companies. Check out! Digital Maturity: What Does It Mean for Companies? When we talk about companies, the term “digital maturity” is used to refer to the degree to which the organization makes use of and knows digital technologies. In other words, we can say that a company has reached a high level of digital maturity if it is well advanced in the digital transformation process. The vast majority of companies have not yet reached digital maturity for various reasons, and this is one of the reasons why the results of their efforts are not always satisfactory. This process, however, can be speeded up if companies define their digital strategies clearly.

Digital Maturity Indicators in B2B Companies digital maturity companies According to the Opinion Box and Ploomes: Digital Maturity Survey – Sep/2022 survey , it is possible to see at what point of digital maturity companies are after all the changes caused by the pandemic. The numbers show that 68% of companies that sell to other companies in Brazil are more digital today than at the beginning of the pandemic. Additionally, 73% of respondents reported an increase in the amount of digital technology used since the beginning of 2020. The bottom line is that the B2B sector has become much more digitized, with 61% of respondents indicating that their company's digital maturity is high or very high. Respondents also said that their technology departments were the most technologically Industry Email Listsophisticated in their companies. The Fundamental Importance of Marketing and Sales in this Process digital marketing maturity The research also brought relevant data regarding how to contact your consumers and clients, in addition to the tools used to do so. Social media marketing has the highest adoption rate among B2B organizations (45%). Email marketing is the second most popular approach among B2B companies (41%). In-person events (32%) Virtual events (29%). In turn, 41% of businesses use WhatsApp Business as one of their tools.



In addition to it, other applications are used, such as social media managers, email marketing tools and other programs with similar functions. Comparing Companies With More and Less Digital Maturity To get a more accurate picture of the situation, the research also compared the information they received from companies that were believed to be more digitally mature with information from companies that were believed to be less so. From this, it became quite evident that more technologically proficient and mature companies were more inclined to practice all the approaches or collection of tools analyzed. Although there are countless data management options that provide automation, convenience and automated dashboards, the research revealed that, in companies with less digital maturity, spreadsheets are still the most used method. Business Administration digital maturity administration A statistic that demonstrates and proves how digitalized society has become is the fact that only 7% of companies still depend exclusively on field sales, that is, those where salespeople travel to meet their customers in person. This shows that digital maturity is already a reality for B2B companies. With the arrival of inside sales (also known as a distance sales system), today's businesses are able to serve more customers comprehensively and without wasting time on non-essential trips.