This type of message is sent to those who, through, for example

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  It may be followed by several messages that provide additional information or relevant promotions. The goal of this conversion email is to move the user from consideration to purchase. Confirmation email This type of message is sent to those who, through, for example, newsletters or conversion emails, bought a product online for the first time and receive confirmation of the successful registration of their action. This email can also provide additional information about this purchase - invoice, delivery information. Promotional email Some of the most used types of messages, promotional emails tend to be generic and address a broad audience, reminding them of certain offers or campaigns or promoting certain new products.


Questionnaire email Customer feedback is one of the best growth tools for any business. That's why it's very Phone Number Data important to use a survey email effectively. Through it you have to show customers that you value their opinion and that you want to create an experience, a product or a service that they enjoy and that meets a specific need. And you need to show that their feedback is very important and will be used. Moreover, you can apply the results obtained through this questionnaire type email when building certain offers or campaigns. Seasonal email Last but not least, it is very important to have constant communication with your community. And to be able to personalize your messages as much as possible. The holiday season, certain special occasions (for example, birthdays or the anniversary of a certain number of years of being your customer) are great times to send a special message.




Thus, for Christmas, Valentine's Day or March 1st, you can send your customers a seasonal email with a special message and you can take the opportunity to promote certain contextual products or promotions from that period. How to do email marketing and how to set the strategy Build an effective email marketing strategy and send personalized emails to users who will open, read and take action. The following 5 steps will help you define the right strategy and benefit from this powerful communication tool. Define your audience An effective email is an email that is relevant to the user. As in any classic marketing campaign, start building the profile of the buyer, find out what they want and adapt the campaign to the needs of the audience. Set campaign goals Before you set your campaign goals, create a context for your campaign. Analyze existing industry statistics and use them as benchmarks for your goals. Set SMART goals and track their achievement. Create email list An email list is made up of users who have consented to receive relevant content from your company.