Although marketers know what IoT is and realize the benefits of the solution reliable analysis of the data acquired poses significant problems. Only by thoroughly understanding the user's habits and needs can the product be tailored to the needs of the buyer persona. IoT Buyer Personas Photo . Example of creating a buyer persona. Source: u-- Internet of Things – Examples of Marketing Campaigns The Internet of Things makes it easier to create promotional campaigns but currently only a small part of the possibilities are possible. This field may be even more advanced in a few years.
However to understand how much potential this solution has it’s best to check out how well-known brands are using it. Here are some interesting examples: Nike This brand designs shoes for athletes and places motion sensors on the soles of the shoes. The senArgentina WhatsApp Numbersor connects to a dedicated app that informs the user of distance traveled and training time. Oral The brand offers electric toothbrushes with the option to integrate with a smartphone app. From this the user can learn how he or she brushes and receive specific tips (in real time) to improve the technique of brushing the surface. Woollett's interesting IoT solutions also include wallets equipped with sensors integrated with or devices. Its owners don’t have to worry about losing the product because they will be notified when the product goes out of range.
The app also allows you to check the last location of your wallet. Xiaomi Xiaomi recently launched a microwave oven with an integrated mobile app. This solution allows you to remotely configure settings for available features. using the device. Smart home solution manufacturers to watch. After purchasing the control unit users can monitor and change lighting settings door and window opening levels. Customers can also use carbon monoxide detectors or flood sensors. The owners of such systems are notified whenever something disturbing happens.
發表於 2024-3-7 16:35:59
