The production and manufacturing

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with each other. For example, after a channel dealer becomes bigger, it can also use the emperor to command the princes, skip the brand side and directly connect with the manufacturer to form its own brand. For example, brand owners can also build their own channels and fully control the channels in their own hands. Uncle Feng first breaks down these roles to facilitate entrepreneurs to understand the positioning of each role. The second step is to analyze the profits of each link in the value chain and find the high-profit areas of the value chain. Generally


speaking, R&D and design in the upstream of the value chain and Afghanistan WhatsApp Number branding and marketing in the downstream of the value chain are links with relatively high product value-added rates, which also means higher profit margins.  links in the middle of the value chain are links with lower value-added rates and lower profit margins. This is the famous smile curve. There is also a very important concept. The chain owner, as the name suggests, is the owner of the value chain. It refers to the most critical role in the entire value chain. Other





roles in the value chain are serving the chain owner. The influence of the chain owner can penetrate into all aspects of the industry value chain, and can even formulate game rules for subdivided industries. Other players must abide by these game rules, otherwise it will be difficult to find a living space. Chain owners in different sub-industries are different, and chain owners in the same sub-industry may change at different times, but generally speaking, they are either brand owners or channel owners. For example, in the smartphone industry, before the iPhone,