Social selling and content marketing Exploiting social networks

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Backlinks are very important in SEO criteria. Google considers that the more a site is mentioned by other sites, the more authority it demonstrates and is therefore worthy of being among the first search results. Thus, content marketing is a good way to acquire external links in a natural way . Again, if you are in a hurry to get results, it is possible to pay for more backlinks.  to promote your company's sales, while improving your digital commercial prospecting, is the principle of social selling.


Content marketing and social selling go hand in hand: to Phone Number Data communicate on social networks, it is better to publish your own blog articles than to reshare those of the competition or press articles that have already been read. In addition to writing your content, also think about how it will be distributed . By who ? The salespeople, the marketing and/or communications team? On which social networks? Only Linkedin? What catchy sentence should they publish to make you want to open the article? With what photo, image or infographic? Social media is an important source of traffic, so don’t neglect these questions! You will have understood: implementing a content marketing strategy requires investing time and mobilizes a lot of talent .




You can embark on this adventure alone, or get support from agencies dedicated to this, such as WebConversion . In any case, if you give yourself the means to deploy a well-thought-out content marketing strategy, the results will quickly be there!B2B Social Media consists of using social networks as levers to increase awareness of your brand, generate new leads and establish your employer brand. Complementary to a traditional marketing strategy, this also allows you to use data to reach specific targets and build long-term relationships.