He mentally stimulates me to question my beliefs

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At Content Marketing World 2014, he personally asked the participants the crucial question: “What is quality content?” Here is the result! (In a hurry? Just watch 00:55 to 1:28 ). High-quality content becomes an experience, drives sales and is relevant - but you get my point: it engages your audience. “Engaging” is mentioned 10 times in this half minute – what does that mean? Because so much in advance: There is no uniform definition! Engaging Content: “Think about it” “Engaging” is translated as “engaging, winning, captivating, attractive, charming”. Of course, this leaves a lot of room for interpretation - especially with regard to content.

In 2010, Michelle Linn put together a collection of various experts on what they India Car Owner Phone Number List mean by engaging content. Hand on heart: Most of the statements simply contain what makes great (content) marketing in general! Because: Every good content should appeal to me personally and focus on my needs as a target group! Nevertheless, I deliberately picked out a few quotes: […] is emotionally relevant . It evokes unconscious and conscious reactions in consumers . ( Patsi Krakoff ) […] touches me on different levels . And he touches me emotionally by confronting me with my hopes and fears .



John Nawn ) […] offers me something new : a new perspective , an unexpected laugh , little tidbits of knowledge or something helpful, inspiring or entertaining . ( Shelly Bowen ) […] and makes you want to stay longer to find out more . When he really touches you, he takes your breath away - it's a bit like love at first sight . ( Newt Barrett ) If you read them again, you will see that the statements contain a lot of emotional components. And it is precisely on this point that engaging content goes one step further – it is not just about conveying information, but also about “touching” the reader and encouraging them to think.