The Connection Between Branding and SEO for Businesses

jilhok00011@gma

Identify the Purchase Journey To generate leads and convert them into customers, it is essential to understand the purchasing journey of your Personas. What problems do they encounter? How do they get information? How do they look for solutions? What content do they view? What social networks do they use? etc The marketing department and the sales department must have a precise and similar idea of ​​how the buyer thinks and of the events that lead him to make his decision. .


Create Content Adapted to the Buying Journey The buyer conducts between  and  of his Mexico Phone Number Data purchasing considerations alone, mainly on the Internet. It is therefore essential to create web content that answers the questions that the buyer asks throughout the purchasing journey. Here too, the sales department is far too often left aside, which means that the majority of content created is not used to generate leads and convert them into customers. The marketing department and the sales department must together define the content to create to meet the buyers expectations .





The salesperson can here share his field experience with marketing by communicating all the questions that prospects ask him according to their level of maturity. Do you want to take stock of your content strategy? Take advantage of a free minute audit! . Feed the Buyers Thoughts  of the leads you generate on the Internet are not ready to buy. If Marketing directly transmits the leads generated on the website to salespeople, it cannot work! aligning marketing and sales a crucial issue.