URLOnce you're in your new experience,

PhoneData

Select the type of test you want to create between AB, Multivariate, or Redirect Create a variable or the first step is to set up the change you want to make to your site by selecting the blue Add Variable button. Next, choose a name we'll call it Alternative and select Edit next to the new variant. This is the part where you can start making changes to your site that you want to test against the original site. The editor allows you to change copy, element order, style colors, and more in a few simple steps. Other, more complex changes may require some help from the developer. At this point, you'll also

determine what proportion of your test visitors will see the contrast experience. We recommend a  split. Define your audience Once you've set the variable you want to test, the next step is to decide who will see the experiment, and you can set it to appear to all users who visit your site Phone Number Data or customize it so that only certain users will encounter it. For example, you can specify that only people in certain locations or from certain devices will participate in the experiment. Choose the target When it comes to choosing a goal or what you want to measure, there are two options you can either choose from



a list of existing Google Analytics goals or create a custom goal. Custom objectives are useful when your test objective does not align with a GA objective. For example, you can select a specific event on a web page, such as whether someone clicks the Next Step button, to measure whether a change you made to the page affected User to start a form on that page. Determine the duration of the test When we set up tests, the duration will depend on your typical site traffic, so if it's low, you may need to run a test for a longer period to collect enough useful data. As a general rule, we recommend that you choose pages for tests that have averaged at least , page views per month over.