You can also experiment and readjust where necessary

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This should contain the following elements: Brand positioning Goals for products and services Information about the target group Budget for marketing Geographical information (local, national, international measures) Definition of marketing tools This strategy will help you achieve your marketing goals . In addition to the structure mentioned, this marketing concept can also include details such as a new, catchy slogan, certain advertising messages, specifications for corporate design and recognition value, as well as ideas for images and linguistic specifications.

Make sure you clearly differentiate yourself from the competition. Your marketing strategy HK Phone Number is recorded in a marketing concept that looks something like this - we would be happy to help you create this helpful document and adapt it whenever necessary! The marketing concept begins with the situation analysis, sets goals and a strategy for achieving these goals, defines marketing instruments and their mix, contains specifications for implementation and indicates how evaluation and monitoring work. Marketing tools and marketing mix The following section of the marketing concept deals with which instruments the marketing strategy should be specifically implemented.



The so-called 7P model helps to identify marketing instruments . You will analyze the following points: Product Price Place promotion People Process Physical Facilities This then results in the product policy, the distribution policy, the conditions policy and the communication policy . These should always correspond to your marketing specifications, for example, have a high recognition value. It is also important that the marketing tools match the values ​​of your company. In this section of the marketing concept you should also consider which marketing mix is ​​in question . Because you cannot achieve your marketing goals with a single tool. The right mix is ​​important.