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To do this, there are many online tools that can guide us towards a job that, over time, will become complete and exhaustive. The most popular free tool is Google Keyword Planner , but there are some paid tools that can guide the less experienced user towards obtaining the most appropriate keywords, with some additional information. Excellent ones are SEMrush, SEOZoom and Google Search Console .
Anyone who has ever dabbled in the world of SEO has heard telegram number of duplicate content and its dangers for a site's positioning within the SERP of search engines. In this article, we will try to clarify the topic, and define once and for all duplicate content and its actual consequences on a site's SEO .
Duplicate content is a page, or a piece of text, that appears – written in the same way and with the same words – on another page of the site or on the pages of a competitor's site.
If these texts are the bugbear of specialists, in the current state of the algorithms, there are no real penalties for duplicate content . Or at least, they do not exist in the way that most people imagine them, that is, the complete penalization not only of the page, but of the entire site.
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