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According to Google, it takes a user milliseconds to subconsciously form an opinion about a website. The background gives the site the right tone and enhances its aesthetic level, which translates into a positive first impression. Background, color and font are the most important visual aspects of a website that will immediately catch your eye. These elements can be effective at encouraging visitors to stay on your site if they form a cohesive composition. Attracts attention A little more than seconds is enough for the user s gaze to focus on the most interesting element. The eye tracking method allows you to track the movement of users' eyeballs on a website.

As a result of such research, visual heat maps show what on the site aroused the photo editing servies user s interest and how long he focused his attention on it. Website usability research shows that visitors' eyes are drawn first to photos and graphics. The main image or page filler grabs users' attention and holds their gaze for up to . seconds before they read the site content or navigate to specific sections. Significantly improves the usability of the site UX User Experience is the sum of the positive experiences users have while on a website. A properly selected background affects the UX of a website, that is, its user friendliness.



A background that harmonizes with the entire design immediately highlights the most important elements of the site, such as the header or call to action button. This will ensure that visitors stay informed while browsing your site and quickly find what they are looking for. Moreover, they will remember your site as valuable and easy to navigate. Builds trust in the brand A quality design with an aesthetic background conveys professionalism and encourages visitors to stay on your site. This will quickly build trust in your brand.