Should he implement this strategy internally

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Purchase : “How to choose your inbound marketing agency? » → The prospect is convinced that inbound marketing is the solution to his problem and he is now looking to whom to entrust this responsibility . or outsource it? On what criteria should you choose an agency? “Purchase” type content is intended to highlight your company and present your solution as the best possible choice.

Having well-categorized content allows you to benefit Chinese Malaysia Phone Number List from more effective lead scoring, because depending on the stage of the associated purchasing cycle, reading an article will earn more or fewer points : “Discovery” type content will, for example, earn 2 points “Evaluation” type content will earn 5 points “Purchase” type content will earn 10 points Finally, it is necessary to decide at what point a lead is considered hot, that is to say in the purchasing phase.




For example, we could decide that: Between 0 and 30 points the lead is in the Discovery phase . By reading 4-5 articles on your blog, opening the newsletter and clicking on a few links, he easily moves to the next step. Between 30 and 60 points, the lead is in the Evaluation phase . By downloading a white paper and reading at least two “Evaluation” type articles, the lead exceeds 60 points.